Google Ads vs. Social Media Ads: Which Works Best for Service Businesses?

Written By Noelle Fite

If you’re running a wellness studio, clinic, or high-end lifestyle brand, you may wonder: should I put my marketing budget into Google Ads or social media ads? The answer depends on your goals.

Google Ads:

  • Best for: People actively searching for services (e.g., “Botox near me,” “luxury yoga retreat Houston”).

  • Strength: High intent — these people are ready to book.

  • Weakness: Competitive; clicks may cost more.

Social Media Ads (Instagram, Facebook, TikTok):

  • Best for: Building awareness and showcasing your brand’s personality.

  • Strength: Visual content performs well — before/after, video tours, client experiences.

  • Weakness: People aren’t always ready to book immediately.

The Smart Move:

The strongest strategy is often using both:

  • Google Ads capture high-intent searches.

  • Social Media Ads retarget visitors and keep your brand top-of-mind.

Not sure which platform is right for your business? I can help you decide. Book your Free Strategy Call and we can see what may be the best solution for you!

Noelle Fite
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