How Much Should a Service Business Spend on Marketing in 2025

Written By Noelle Fite

One of the first questions I get from wellness studios, clinics, and high-end service businesses is: “How much should I actually spend on marketing?”

Here’s a simple rule of thumb:

  • 5–10% of your monthly revenue should go back into marketing.

  • Example: If your business makes $40,000/month, a smart marketing budget would be $2,000–$4,000.

Where That Money Should Go:

  • Google Ads: Reach clients actively searching for your services.

  • Social Media Ads: Maintain visibility and retarget potential clients.

  • Website & Automation Optimization: Make it easy for clients to book, register, or schedule appointments.

Why It Matters:

Marketing isn’t an expense — it’s an investment. Done right, $1,000 spent on marketing should bring back more than $1,000 in revenue while giving you insights for long-term growth. And ultimately get more clients in the door!

Need help planning your 2025 marketing budget? Start with a free consultation

Noelle Fite
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Google Ads vs. Social Media Ads: Which Works Best for Service Businesses?